Unique views supercede online traffic, say experts
Stories by Olabisi Olaleye email@example.com 08094000013, 08111813040
Content managers and online advisers have been urged to focus on unique views on their news website, blogs or organisations’ sites rather than the traffic figure being generated.
This was the position of the owner of KairoswebTV, the proprietary, sole online-TV network in Nigeria, and DigitalPR-Wire, a web-based, hosted media intelligence solution, Mr. Celestine Achi.
Achi, who is the Group Managing Director of Cihan Group, said DigitalPR-Wire incorporates real-time, online monitoring and alerting system, campaign analytics solution to enable users measure and evaluate the success of their communication efforts and run social media contests and social media management to aid publishing of stories across all social media networks at the same time.
He maintained that the platform could schedule posts in advance, get shortened links, engage with the user’s audience and measure return on investment (ROI) from an all-in-one dashboard, as well as live streaming of events that connect with key stakeholders.
He said, “DigitalPR-Wire is a web-based, hosted media intelligence solution designed to distribute, socially amplify and push press releases and news stories across 250+ online media outlets and influencers with a potential reach of 80 million within 24 hours. It enables users monitor all news story, media and influencer pick-ups and gives detailed visibility report with links to stories. Media outlets include Yahoo news, CNET, Reuters, CNN, Tech Crunch, CNBC and Brandish.
“DigitalPR-Wire was developed by Cihan Group, in cooperation with its award-winning providers of global media intelligence and content publishing partners which include PRNewswire, Sendible, Votigo, Folcon and Agility. Tailored to meet the requirements of DigitalPR-Wire’s clients, DigitalPR-Wire incorporates elements of its developers’ partners’ technology and KairoswebTV proprietary social media communication solution.”
Senior Special Adviser to Governor Willie Obiano on Social Media and special guest at the occasion, Mr. Ifeanyi Aniagoh, said that the platform was capable of generating digital jobs for teeming young Nigerians, adding that the State was ready to partner the firm on leveraging DigitalPR-Wire tools to reach citizens of the State: “I was highly elated to hear that such innovative platform now exists in Nigeria. We are used to the foreign tools, but today we have this, which we can proudly say is made in Nigeria. I urge our people to partners the brains behind this platform. The most interesting part is that you need not spend dollars to get your job done and delivered. It is such a tool needed now.”
Achi further stated DigitalPR-Wire’s vision is to become the standard on-demand online PR and social media communication platform in Africa.