Tech: AfriCar Group has translated its websites in ten countries into local languages to increase reach
The platform reaches over 400 million potential users
Africar Group can now boast of developing its networks in Africa to operates in 22 countries through its car classifieds websites.
All these platforms were previously dedicated to English and French users only but has now moved to local people as well. Many of them have now also been translated in local languages including Amharic, Somali, Hausa, Yoruba, Kinyarwanda, Swahili, Malagasy and soon Wolof, Zulu, Sotho and Swazi so that the users can easily access to them.
Africar Group teams are very attached to the convenience of its websites for the local populations and are currently pursuing the translation of the car classified platforms.
“Translating our different platforms means a lot for us as we focus on local people. We want them to easily access to our car classified websites so that they can benefit from this free service. In that sense, we think that it is key to adapt our platforms locally and that it makes sense for our users".
We now reach 400 millions of potential users and we are the only one among our competitors to make such an effort and to offer them this service.” says Axel Peyriere, co-founder and CEO of Africar Group.