Strategy: This East Coast cult favorite just beat In-N-Out as America's favorite burger chain — here's what it's like
Five Guys has trumped the best of the West Coast to take the coveted title of America's favorite burger.
America has a new favorite burger chain.
Five Guys, the East Coast based burger chain famous for its simplicity and myriad toppings, claimed the top spot in the latest annual Harris Poll EquiTrend survey.
West Coast cult favorite In-N-Out held the title for the past two years, and came in second place this year.
We visited Five Guys to see if it's worth all the hype.