Strategy: Reebok has created its own version of the controversial romper for men
The "ReeRomp" is a real article of clothing that will be released next month.
The romper for men has apparently hit the mainstream.
Athletic brand Reebok has created its own style of the garment, best described as a onesie or shorter-all made for leisure (or romping, hence the name).
While consistently thought of as a women's garment, a recent popular Kickstarter for a product called the "RompHim" turned that idea on its head, raising nearly a quarter of a million dollars in a matter of days.
The design was widely mocked on Twitter.
The "ReeRomp," however, turns the leisure garment into an athletic garment. The romper is made with Reebok's sweat-wicking "Activchill" technology, which the brand says will keep the wearer cool and dry.
How suitable it really is for working out remains to be seen, but Reebok promises that it is "built for bros."
A PR representative has assured Business Insider that the ReeRomp is "100% real," but Reebok has been known to stage stunts in the past. An "authentic sweat" shirt that was already drenched in someone else's perspiration popped onto its site last April Fools' Day. It retailed for $425.
According to Reebok, the ReeRomp will sell in very limited quantities for a more reasonable $89 when it is released in June.