Pop Culture 2017: Youth culture showcase marred by low turnout
The event, billed as a celebration of Nigerian youth culture, held at Campos Mini Stadium, Lagos Island.
Billed to be one of the biggest showcases of music and art in Summer 2017, Pop Culture 2017 held today, 12th August 2017 at Campos Mini Stadium, Lagos Island.
In the days leading up to the event, a massive, impressive roster of artistes was released, including millenial acts like Lady Donli, Idris King, Rastavelli and Bella Alubo. Members of the DMW crew, Mayorkun and Ichaba were also billed to perform as headliners.
Kicking off in the late hours of the morning, fashion, art and food first took center stage. Visual artists displayed their work while vendors offered everything from grill to cocktails. Urban clothing brands Severe Nature and Pop Artii were also present.
After a lengthy delay, music performances finally began: Jazzz Atta was a stand-out among the openers, delivering songs off her debut EP, “Practice”.
Rapper, BarelyAnyHook did his best to spur a dwindling, lethargic crowd with a typical energetic performance later in the evening. There were also performances by producer, BeatsByJayy and Ghanaian-Nigerian soul singer, Khandie.
Ultimately, the performances were few and far between, mostly due to technical issues and logistics. The event was also marred by low turnout as the crowd area was left deserted for large parts of the concert.